Square foot – A unit of area equal to a square that’s one foot on each side.

Gross average sales – Total average money earned before costs are subtracted.

Outcompete – To perform better than competitors.

Unconventional – Different from what is usual or expected.

Quirky – Unusual in a fun or interesting way.

Fuel – Adding excitement or enhancing how something feels.

Fanbase – A group of loyal fans or customers.

Loyalty program – A rewards system that encourages repeat customers.

Deli counter – A section in a store where meats, cheeses, and prepared foods are sold.

Selection – The range of items offered.

Private label – Products made and sold under a store’s own name.

Supply chain – The process of making and delivering products from suppliers to customers.

Middleman – A person or company that connects producers with buyers.

In bulk – In large quantities.

Fluctuate – To change or move up and down.

Stock (products) – To keep and sell items in a store.