Suspicious – seeming wrong or untrustworthy.

Palette – a trained sense of taste used to detect and judge flavors.

Gooseberry – a tart fruit; used here to describe an odd, sour taste.

Sommelier – an expert trained to taste and judge quality (usually wine, but here honey).

Character – the unique qualities or personality of something.

Standardize – to make everything the same without variation.

Adulterate – to mix with cheaper or fake substances to reduce quality.

As-is – sold or presented in its natural, unchanged condition.

Price point – a specific cost targeted to make a product affordable or profitable.

Fraud – deception for financial gain; fake or dishonest behavior.

Wholesale – selling in large quantities, usually to businesses; often at lower prices.

Industrial scale – done in very large amounts, using mass production.

Lapse – a gap or failure; a point where something breaks down.

Beekeeper – a person who maintains bee hives and produces honey.

Create an advertisement promoting the authentic versions of one of the products below. Then follow the guiding questions to help create your advertisement. 

Brazilian coffee beans. Greek olive oil. French camembert. Polish mushrooms. Louis Vuitton. Swiss chocolate. Coca-Cola. Instagram. Nintendo video game console. iPhone. 

🧠 Guiding Questions for the Advertisement

  1. What product are you promoting, and what makes it authentic or original?

  2. Where will the advertisement appear? (Print / TV / Radio / Internet / Social Media, etc.)

  3. Who is the target audience? (age, interests, location, lifestyle, income level…)

  4. What message do you want to communicate? (quality, tradition, luxury, health, etc.)

  5. What emotions do you want the audience to feel? (happy, safe, excited, hungry, inspired…)

  6. Will there be a spokesperson or celebrity? Who and why?

  7. What slogan or catchphrase will you use?

  8. What visuals and sounds will appear? (colors, music, scenery…?)

  9. What will you say about the fraudulent or fake versions of the product?

  10. What action do you want the audience to take? (Buy now? Visit the website? Follow the brand?)